I ran across this blog post from Mark Cenedella of the Ladders. In it Mark shows a letter written 500 years ago by Leonardo Da Vinci to the Duke of Milan.
One of the key features of the post written by Mark is that resume should not be based on past achievements, rather how the skills and abilities you have built up over your career can benefit the next employer.
Now that is marketing yourself in the correct way. Take the achievements you have made over your career and/or the skills you have and “tell” the prospective employer exactly how you can help solve the problems he or she may be facing. This does take a bit of work, but I am sure it will be well worth it as you separate yourself from the majority of people that do not do this in a resume or cover letter to the hiring manager…remember network and infiltrate past the HR Dept. is key in getting your information to the decision maker.
Read the post to see how you should be drafting your resume.