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We all know what brands are, or should.¬† When we buy a ‚ÄúCoke,‚ÄĚ we are buying the worlds most recognizable brand. When we see a ‚ÄúCoke‚ÄĚ sign, we immediately identify with the product, the image, the feelings and what benefits we may derive from it. Coca-Cola has spent billions on marketing their products and brands. […]

Personal Branding