This Post is based on a weekly email I receive from Chris Brogan. Chris is a marketer. I consider him a disruptive marketer that not only gets attention, but is also successful in what he has to “sell.”
He is has authored several books such as:
- The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators
- Trust Agents
Now neither of these may have any meaning for you in a job search, but his weekly missives touch about selling yourself as a solution to a problem. Now isn’t that exactly what you need to be doing when looking for a job?
Many looking for work think there is an “easy button” that will help them land a job. Not willing to get out of their comfort zone, they apply online, job after job, after job. If you want to prolong your job search, just keep using this one tactic. While it is a job search tactic, it is not one that you should spend 80% of your time doing. It only yields a 5% chance of landing that job you are looking for. There are always exceptions and when that happens, I say it has to be a “God thing.”
Networking is the way to a new job
Networking is getting out and seeing people face-to-face. It is the way to hear about the hidden jobs. It is about virtually networking using LinkedIn, Facebook, Twitter, Google+, etc. Networking has an 80% success rate.
14 Job Search Tactics
If you haven’t read the book “What Color Is Your Parachute? by Nelson Bolles, you need to as he writes about the 14 ways you can employ to find a job. Use any four of them at one time. When one doesn’t work after a month, drop it and use another. I do have news for you, none of them will keep you in your comfort zone; outside of applying online.
I hope that after you read this post you will be encouraged to sustain the work that it will take to find that job God has for you.
Christ Brogan’s weekly email message
I love Staples, the small business supply company. Years ago, they launched a campaign featuring the “Easy” button (this). The idea is super brilliant and it’s what everyone wants. Heck, they even sell the buttons! (this) But I have a hard truth for you
There Is No Easy Button
Everything you want takes work. Hard work. And more so, it takes sustained work.
That last part, SUSTAINED, is often the kicker. It is for me. I lose weight. Then, I eat bad things, stop going to the gym as often, and I gain the weight back. Why? Because I didn’t SUSTAIN the effort. I didn’t maintain. I didn’t keep the progress going.
The word entropy can mean “a gradual decline into disorder.” It’s a very much documented state. The art of life is built around staying ahead of entropy.
Looking for Easy
We look for easy all the time. We need more customers so we search out automation and ways to “set it and forget it.” We say “I’m good at my job but I suck at sales.” We scan from idea to idea to idea and NEW and SHINY hoping that we can find success in that NEW thing because the old thing “didn’t work.”
Hint: the old thing would’ve worked, but you never did enough work doing it to make it all the way to the good part.
Business (and Life) Success is You vs Entropy
If you thought Batman v Superman was a mess, look at where you’re struggling right now. It’s often in the realm of “jumping to the new.”
The NEW is an excuse. NEW is an excuse. Admit it. It’s you saying “well, if that didn’t work, it must be because that old thing was flawed.”
No. It wasn’t flawed. YOU didn’t do the work.
(And when I say “you,” I mean me. I mean us.)
The easy button doesn’t work. The only thing that works is when YOU work.
Success: In This Order
- Set the goal.
- Pick an approach.
- Train/prepare for the approach.
- Do the work. Execute. Go!
- Keep doing the work. Daily. All the time.
- Reach the goal.
- Sustain. Sustain. Daily. All the time.
That is what success looks like. That little block up there. That’s it. It’s not on Snapchat. It’s not in the most amazing marketing automation tool. It’s when you use that formula (above) to reach your goal.