I receive an email from Minton Dickes each Monday morning. They are great, packed with advice on selling. If you were not already aware, when you are in a job hunt, you are in the business of SALES and SELLING yourself as the SOLUTION to a company’s problem; that open position.
Here is the email from Monday June 20 that I thought was good for you about NETWORKING that applies to your job hunt. After all, networking has an 80% chance of helping you land a job
“If you are having trouble finding new prospects, go out and live your life.”
~ Dennis Minton
Living a Networking Life
Most sales people are constantly on the lookout for ways to improve their results. If you are one of them, today’s Monday Minute offers the most important secret to building a thriving sales practice.
The biggest difference-maker is taking steps to construct your practice around on-purpose, by-design networking. That is the most valuable decision you can make. Networking and building a wide and diverse web of relationships are essential parts of building wealth. Bill Gates (and he ought to know) says that if he started over, he would choose network marketing.
4 Secrets to Networking Success
Consider these keys to making the networking life work to your advantage . . .
- Live the career – The sales career is more than a job; for the biggest successes, it is a lifestyle. They are always thinking about who they can meet, who they can be introduced to and where the next prospect is coming from. Networking for these sales people is ingrained in their lives. If you want results like the top-level producers achieve, start living your career like they do.
- Attend every event you can – We always say if you are invited to an event, make sure you go. You never know who else will be there. And, make a point of approaching 5 or more people that you don’t already know, introduce yourself and find out what they do. These types of connections will often turn out to be valuable.
- Find the right networking groups – Network groups can be valuable in building relationships and fostering a prospecting network. But not all groups are created equal. It is important to match your needs and expectations to a group with similar membership attributes. Look before you leap.
- Make it a two-way engagement – The currency of real networking is the generosity that you bring to others, not what it can do for you. Your payoff will come as a result of committing to helping connect others. But first you need to make it worth the other person’s while.
Networking is more like farming than hunting. It usually takes time for the relationships to grow. When those relationships have matured, the business and referrals will come. It’s about cultivating an ever-expanding set of relationships.
Make an Impression
Networking isn’t just saying hello and introducing yourself. Decide who you want to meet, know your Elevator Talk by heart and figure out in advance what outcome you expect from each encounter.
At the end of the day, smart sales people network to be seen, to find a way to be heard, and to make sure they are noticed.
The truest measure of networking is meeting the absolutely most important outcome. That outcome is to (in an on-purpose, by-design way) stand out so that you are remembered..
Robert Kiyosaki (author of Rich Dad, Poor Dad and other great books) said that the richest people look for and build networks. Everyone else looks for work. By living a networking life you will consistently meet new people in a favorable way, you will shorten your sales cycle, and make certain that the top of your sales funnel is always full.