“It is not who you know that matters, it is who knows you.” ~ Bruce E. Dickes
I tend to get a lot of emails from people I am connected with; i.e., connected through networking. A recent email from Minton Dickes, a sales consulting firm here in Omaha, offered up some great tips for sales people…and those looking for work, like some of you.
Why I bring this up is we have mentioned in the group many times that when you are looking for work, you are in Sales whether you like it or not. You are selling yourself as a solution to a business’ problem. You are selling through resumes and cover letters to get the interview. You are selling to get the job offer during an interview. You are selling to get the pay and benefits you want. We also say that Networking is the best method of finding and landing a job.
Here is something they pointed out in their most recent Monday email by Minton-Dickes Consulting. You need to be observant when job hunting.
Open Your Eyes – 7 Keys
Here are some ideas to make your eyes open prospecting and promotion work while you are out in the world:
- Pay attention – There are many potential clients and referral sources all around you.
- Be alert – You never know when you might be able to engage someone you don’t know in a meaningful conversation.
- It is about them – Discussions that are about them and their situations are far more likely to yield results.
- Do it every day – A sales person who blocks his calendar with eyes open prospecting will be far more successful over the long run.
- Coffees and lunches – A smart strategy is to develop a deliberate outreach to people you want to get to know or know better. Everyone has lunch and others will respond to a simple invitation to have a cup of coffee.
- Networking groups and events – If you don’t belong to a networking group, joining one is a solid consideration.
- On the clock 24/7 – Remember, sales is an all-day contact sport.
Like the quote that starts this article, finding a job is about who knows you. Something that is only possible by networking.
Remember: there is only ONE letter difference between Networking and Not Working.