Making Tracks in your Job Search 1


job search networking. Fat Tire Bike TracksStrange that I should use a photo of my “fat tire” bike tracks in a post about your job search.

While I was out riding the other day, when we had snow, I began to think of how quickly the tracks I was leaving will eventually disappear:

  • The snow will melt when the temps warm and sun hits it
  • Other people will blot it out as they walk run or ride over it.
  • And the dogs that are often walked on the trails.

Your Networking Trails in a Job Search

Networking has two distinct components:

  1. Networking in Person
  2. Virtual Networking online using social media

Your F.R.A.N. Network

I have talked about this in our group several times.  F.R.A.N. stands for:

  • Friends
  • Relatives
  • Associates
  • Neighbors

These are people that can help you uncover the hidden jobs and also provide a way into a company with the goal of reaching the hiring manager or to get an interview.

Networking in Person

This can be both active and passive networking.  When you are actively networking, you are looking for opportunities to mingle in groups.  Those can be business, social, religious, political, professional and the like. You take the active step to get out with a purpose to tell people about your situation and find out if they may be able to help.  Maybe they cannot hire you direct, but they too have a network that can be tapped into and provide you with leads for work opportunities.

Passive networking is still networking but it may be more one-on-one and strike at different moments.  You run into someone at the grocery store. You are at a family event.  You are out for a walk and run into a neighbor.  All of these can be opportunities to find out how these people can help you find the hidden jobs.

Virtual Networking

Using social media to network is the foundation of virtual networking.  Similarly the people you network with here are comprised of your F.R.A.N. network.  You can use practically any social network, but the best to find work is using LinkedIn.

So How is Leaving Tracks Important in a job search?

You need to be visible in person and online so people will not forget about you.  Your tracks will soon disappear.

Networking is moving to the other side of the glass.  If you sit on one side of the glass and only look out, “Nobody will know you are there.”  You need to move to the other side of the glass.  Sitting in your home looking out will not get you work. Sitting in front of a computer staring at your news feed will not get you work.

You need to move to the other side of the glass. Get outside and network in person.  Comment and post on social networks “leaving tracks” that others will see.

Still like my fat tire bike tracks, they will disappear in time, unless I get out to make more tracks.  You need to be active in networking constantly leaving tracks so your network will not forget about you.


About OCN

Jeff Quandt is an Inbound and Digital Marketing Strategist and owns On-Q Marketing LLC. He helps the members of the OCN through understanding their personal brand, how they have to market themselves as the solution to a hiring manager's problem, and offers a personal LinkedIn Counseling session for any member of the group. Jeff is a corporate refuge that has been laid off several times, so he is very familiar with the job hunt process, the ups and downs, and the success at the end of the tunnel. Keeping a positive attitude with the end goal in mind is crucial to a job seekers success. Today as a business owner, he is constantly looking for work, he knows the process well and it makes no difference if you work for someone else or yourself, you need to be the solution to someone's problem to get paid.


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